You’re great at building amazing technology. We’re great at telling people about it. Industrious brings together industry insight, marketing savvy, and sharp editorial vision to help B2B brands identify and tell their most effective stories.
Our strategic process starts with a deep dive into your business goals. We’ll ask the right questions, evaluate your competitors, and devise a winning content strategy. Then, we’ll engage our network of editorial specialists, copywriters, and designers to start building content that you can use in every part of the funnel.
Sometimes content needs to get attention and build authority. Working directly with your team or in concert with your PR agency, we’ll create a slate of content and promotional materials that will you get you noticed on owned, earned, and social platforms.
It’s proven - content gets leads. But to attract qualified leads you’ll need to create content that aims at the intersection of your offering and your audience’s needs. We’ll craft a strategy and create the content that lands you a steady stream of interested potential customers.
Did you know that sales representatives spend just 32% of their time selling? Keep your sales team focused with a steady stream of new and useful sales enablement content that helps them land new customers and nurture existing relationships.
The quick creation of our website and explainer video amid a company rebrand helped us drive awareness in the market and better educate potential customers. Today those assets are crucial for driving leads with the right audience. Industrious and Commit did a great job bringing our ideas to life. Industrious helped us identify Commit as the right company to design our website and then helped make sure the website was created impressively fast.
Deanna’s sharp editorial eye has been an invaluable resource. Like many content marketers, I’m working with a very lean team, and Deanna’s expertise has helped us improve our work significantly. She’s detail-oriented enough to pick apart bloated prose, while also deft at steering us closer to our editorial mission. She pulls no punches, and that’s exactly what we need.
When I heard Deanna was starting Industrious, I hired her to launch Patriot One Magazine. She quickly understood our product and the nuances of creating content for an industry that is being reshaped by technology. Since then, we’ve seen great audience growth, an increase in social engagement, and an unmistakable improvement in the quality of our content.
Industrious is perfectly named. Not only do they know tech, but they never stop at the initial order. Again and again, Deanna’s team brings the imagination and energy needed to transform our nascent ideas into robust creative concepts with legs for social media, industry events, interactive experiences and more. They’ve been a force multiplier for our own hardworking department.
Great content marketing should be substantial, creative, entertaining and trusted. It’s a high bar that too few marketers have the time or resources to jump.
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